How many visitors does your website have?
?You can consult Google analytics for this.
How many people cross your paths on a monthly basis?
500 per month
100,000 per month
How often does a visitor convert into a lead on your website?
How many visitors are interested in buying your product?
30%
1%
90%
What is your lead to customer rate?
?Increasing lead to customer rate can improve the ROI.
What percentage of your leads turn into customers?
10%
1%
50%
What is your average sales price?
?For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.