Which Research Method Should I Use?

Forget the guesswork. Answer a few questions to get a customized recommendation for your next study in under a minute.

💡 Idea generation & discovery: I’m trying to make big picture, directional decisions. Research will help me clarify problems/opportunities and align on a strategy.

⚖️ Early concept validation: I have an early-stage design/lo-fi prototype. Research will help me validate (or invalidate!) my current direction before I invest more in development.

🏗️ Design & development: I'm actively working on building something. Research will help me understand if what I've created is on the right track and/or user-friendly.

🚀 Launch: I'm about to launch something. Research will help me learn how to market it effectively to my target audience.

📈 Post-launch & learn: I have a live product/service. Research will help me learn how it's doing and identify opportunities for improvement.