How much do you spend for a Google Ads campaign per month?
Give an estimate of how much you want to pay per click for your Google Adwords Ads. This will also be used to calculate how many visits that you can generate for your website.
Estimate the rate at which people will respond to your ads and submit their contact details after they click the ads and then land on your website.
(D) No. of visits
?A / B
(E) Converted leads
?(D) * (C)
(F) Cost per conversion
?(A) / (E)
Leads that are continuing to engage with your messages after they click the ads and then sign up for your email or leads form. You can use the open rates of welcome emails, or follow-up call response rates to estimate qualified lead percentage. We use the rate to calculate the qualified leads per month.
(no. of ads conversion * qualified lead %)
The percentage of people who engage with your messages all the way through to your sales offer.
Estimate the percentage of people you expect to purchase your product or service.
(J) Number of qualified leads
?(E) * (G)
(K) Leads to opportunities
?(J) * (H)
(L) Opportunites to deals
?(K) * (I)
(M) Cost per deal
?(A) * (L)
Estimate the average revenue per sale of the products or services you're promoting with your Google Ads campaign.
Estimate the product cost as represented as a percentage of your average revenue.
Estimate the amount you pay a service provider or employee(s) to manage your Google Ads.
Return-On-Ad-Spend per $1 spent
?ROAS = Revenue / Cost
% Return-On-Marketing-Investment
?ROMI = (Marketing revenue - Marketing expenses) / Marketing expenses * 100%