Using interactive content is a proven way to gain a cutting edge over your competitors. Benefits of interactive content include:

• Higher engagement

• More brand awareness

• Better customer relationships

• More lead generation

• Higher conversions

Interactivity works because it invites potential customers to participate in your content. Conversely, your audience passively consumes static content, which means lower engagement.

Here are 9 types of interactive content - use them to gain a cutting edge over your competitors.

1. Calculators

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Online calculators are fantastic for maximizing engagement when people visit your website. It’s almost impossible to skip past a calculator without inputting your data and getting personalized results (for me, anyway).

Interactive calculators not only increase engagement but also help you to connect more with website visitors. This lets you build relationships and guide prospects through the customer journey.

Say your business is in the financial sector, for instance. Including a finance calculator (like the one above) on your website is perfect for educating your potential customers about their economic situations.

Educating visitors helps you to:

• Show expertise

• Build authority and trust

• Empower potential customers

• Maximize leads and conversions

Calculators are perfect for gaining leverage over your competitors.

You can be as creative as you like in what you want to build. If you can think of it, you can create it with Convert_.

Want to find the best software for building your interactive calculator? Check out 6 Best Website Interactive Calculator Builders (2024).

2. Product Configurators

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Let me start this section with a fascinating tidbit: Product configurators are the most effective type of interactive content for the bottom of the funnel - Content Marketing Institute and Ion Interactive.

So, product configurators are super effective when people are ready to buy. Including these tools in your content maximizes your chances for conversions.

A product configurator allows potential customers to customize products to suit their needs.

• People can visit your site

• Use the product configurator

• Choose the exact configuration

• See an image of the product

• Buy it on the configurator

No wonder product configurators are so powerful for bottom-of-the-funnel content.

These tools let potential customers interact with your products and customize them for their specific needs. Users can “build” your product virtually with the configurator, modifying selections and seeing results in real-time.

A configurator streamlines the quoting and buying process. Slash the time spent on creating manual quotes and processing orders.

Your product configurator can give users instant prices. Include a payment button to let them order directly from the tool.

3. Quizzes

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When building brand awareness, quizzes are one of the most effective tools in your marketing kit. Including an interactive quiz in your top-of-the-funnel content is a proven way to broaden your reach.

Social media is the perfect channel for quizzes. The most shared quiz published between 2017-2022 got a total of 5.5 million social interactions.

Quizzes are fun, attract heaps of engagement, and get shared a lot on social media. Some of the reasons they’re perfect for spreading the word about your business.

But you may not know this: Quizzes are also an excellent way to capture and qualify leads. The fun and engaging properties do the capturing, while the questions you ask do the qualifying.

Based on respondents’ answers, you can gauge their buying interest in your products. Customer insights like these are gold for your marketing strategy.

They help you make data-driven decisions on what works and doesn’t. Using these insights lets you create more targeted content for the later stages of the customer journey.

4. Surveys

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Surveys tap into our intrinsic human desire for expression and feedback.

Invite customers to share their:

• Opinions

• Preferences

• Experiences

Interactive surveys establish a valuable dialogue between you and your audience.

This engagement builds a connection and trust with your customers. Surveys show that you value their feedback.

And you should. Because this feedback gives you precious insights into your target market.

Instead of guessing what your customers think, you get a deep understanding of their needs, preferences, and pain points.

Such data lets you make strategic marketing decisions while tailoring your services to help customers even more. I’d say that’s a perfect one-two for higher conversions.

That’s precisely why we use the above NPS with our customers.

5. Assessments

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Interactive assessments are a powerful weapon in your marketing arsenal. They give you an advantage over competitors using traditional static content.

Don’t bring static content to an interactive content fight.

“Don’t bring a knife to a gun fight” definitely sounds better - anyway…

Interactive tests captivate audiences by asking questions related to their interests or needs.

This creates a sense of involvement, keeping users engaged and invested in your content.

Tests also deliver personalized results tailored to specific answers. This lets you make product recommendations that are customized to individual preferences or challenges for a better user experience.

Interactive assessments are a powerful lead-generation tool for these reasons. Ask users for contact information in exchange for results.

You generate high-quality leads from engaged prospects. Those chasing solutions are primed for more lead-nurturing content, making it easier for you to convert them into loyal customers.

6. Interactive Infographics

When thinking about the cutting edge of marketing, infographics don’t immediately spring to mind. Infographics have been around for years, displaying data with a visual touch.

Marketers have declared many times that infographics are dead and buried. But they’re the Lazarus of content marketing, miraculously rising to life again.

The truth is that infographics have never been dead. But they often get overlooked because of oversaturation.

Infographics have had to evolve to keep grabbing people’s attention. Interactive infographics have become the next step on the evolutionary ladder.

NeoMam’s 13 Reasons Why Your Brain Craves Infographics is an excellent example of an attention-grabbing interactive infographic.

7. Interactive Maps

An interactive map visually depicts a physical location, changing as a user engages with the content. Google Street View is a familiar example of an interactive map.

Interactive maps help to engage your audience and encourage them to consume your content.

For instance, say you run a travel business doing guided tours. You could create interactive maps for each destination, showing potential customers what each location offers.

Storytelling is also a powerful application for interactive maps. Netflix created an interactive map of the Continent for The Witcher - love that show.

Using interactive maps would be effective if you have various business locations. You could use interactivity to tell the story behind each location.

8. Games

Who doesn’t love games? Not only are they entertaining, but they can also educate potential customers about your products.

There’s a reason 93% of marketers rate interactive content as effective for educating the buyer. Games offer an entertaining way of showcasing your products.

Interactive games are expensive to create - unlike interactive content like calculators, product configurators, and quizzes with Convert_. This probably makes games less feasible for your marketing strategy.

If you’ve got the budget, games are excellent for:

• Generating engagement

• Sharing on socials

• Backlinks

9. Interactive Webinars

Lead generation, lead nurturing, and sales are the main benefits of using interactive webinars. This is more effective for B2B businesses.

B2B webinars have a high lead-generation rate. Attendees converting into leads is as high as 73% through webinars.

Creating an interactive webinar is easier than ever. So, you can host a live event with a Q&A where you answer questions about your services.

This format is fantastic for:

• Showcasing product benefits

• Educating prospects

• Engaging users

• Building trust

• Converting

How Convert_ Helps You Create Interactive Content

Convert_ is a powerful no-code tool that helps you build and customize interactive content. Create calculators, product configurators, quizzes, surveys, and tests to:

• Spread brand awareness

• Increase engagement

• Grow an audience

• Build relationships

• Drive more sales

• Retain customers

For instance, a calculator lets potential customers interact with your offerings. They can get instant quotes for services or learn more about your products - for example, how your offerings can help them.

Explaining the benefits with a calculator is an engaging way to help customers make informed buying decisions. When you combine this with instant quotes, you refine the sales process and increase conversions.

Convert_ makes creating interactive content straightforward and offers other advantages:

• Most powerful calculations on the market

• Unlimited users for any payment plan

• Embeds into any website

• Excellent integrations

• Highly customizable

• Easy to use

• Free plan

Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.

Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.