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Interactive Elements for Electric Content Marketing
Content marketing involves drafting, creating, publishing, promoting, and sharing content with your audience.
You might do that through:
Email newsletters
Press releases
Social media
Podcasts
Blogs
You create content to ultimately grow your business. But you also need to meet sub-goals along the way to reach your end target.
For instance, you don’t scale your business without spreading awareness and growing an audience. Effective content marketing helps you:
Broaden your reach
Grow your target audience
Engage potential customers
Build strong relationships
Convert more customers
Retain customer loyalty
Interactive elements make your content more engaging. They give you a head start on reaching those goals.
Interactive Elements in Content Marketing
Interactive content is extremely effective for content marketing. You invite people to actively participate in your content instead of passively consuming it.
A solid content marketing strategy targets people at different stages of the marketing funnel.
You’ll create content for:
Top of the funnel - Generating awareness in your business
Middle of the funnel - Guiding people to consider your products
Bottom of the funnel - Persuading them to buy and become customers
Post funnel - Fostering customer connections and retaining customer loyalty
Some interactive elements work better than others for each stage of the funnel. For instance, the most shared quiz published between 2017-2022 got a total of 5.5 million social interactions.
This makes quizzes perfect for the top of the funnel, where spreading awareness is the main goal. People love sharing quizzes, which can help with broadening your reach and growing your target audience.
Let's go through each stage of the marketing funnel. We’ll outline how different interactive elements in your content can help you reach a specific goal.
1. Top of the funnel (TOFU)
You want to get the word out about your business and generate awareness. What business owner doesn’t?
You reckon social media is a logical starting point - great choice!
The problem? Your competitors are on social platforms trying to do the same.
But you’re reading about interactive content and decide to include an interactive element in your post.
Say your business is selling hair products. Your social media post incorporates an interactive quiz where people submit their contact details to discover information about their hair type.
It turns out people love taking these quizzes on social media. Your post gets tons of engagement, and users share it with friends.
You just drummed up heaps of awareness for your business using an interactive element in your content. Feels like an adrenaline shot, right? But that’s not the only benefit.
Benefits of interactive quizzes
Increase engagement - Interactive content like quizzes gets 52.6% more engagement than static content.
Educate users - Potential customers retain information better when they interact with engaging content. Personalizing results based on answers adds value while educating them about your business.
Collect data - Gather information on your audience's preferences and knowledge levels and use it to create more targeted content.
Capture leads - Require users to enter their email addresses to get quiz results. They complete the quiz, and you capture leads.
2. Middle of the funnel (MOFU)
You’ve chipped away at TOFU content, and your content marketing strategy is flying so far.
It’s time to throw some MOFU content into the mix and guide people to consider your products. Good thing you captured those leads and contact details with your TOFU quiz.
Starting an email campaign to engage prospects and build strong relationships is the next logical step.
The quiz gave you more info than email addresses, though. You also know all the different hair types your leads have.
You’re smart. So, you create an interactive calculator to include in your emails.
This turns out to be a good choice. Because according to the Content Marketing Institute, calculators are the most effective type of interactive content for the MOFU stage.
Your calculator shows prospects how much product they need to treat their hair type and how much it’ll cost.
Your calculator integrates with analytics platforms. User interactions get recorded, letting you gather even more customer insights.
Now, you can target leads who used the calculator and showed a keen interest in your products. You’re on a roll.
Benefits of interactive calculators
Personalized experiences - Users get highly relevant and personalized results based on their inputs, increasing user satisfaction and trust.
More engagement - Your potential customers spend more time on your site, interacting with your calculator. This increases the overall engagement with your business.
Qualified lead generation - Calculators not only generate leads but can also qualify them. In our example, you could prompt users to input their phone number to access results, letting you qualify leads.
Informed decision-making - They help users understand what you offer and how they benefit. Your audience can make informed decisions - with your help.
3. Bottom of the funnel (BOFU)
Email is a great marketing outlet for BOFU content, so you decide to stick with it. You send a sales email to the prospects who showed a strong interest in your MOFU content.
This sales email links to a landing page showcasing your products. Like any landing page worth its salt, testimonials communicate the positive experiences of your many happy customers.
The interactive product configurator you embedded into the landing page awaits those interested. You’re smart and automatically included a 20% discount in the configurator.
Customers can build a hair treatment package, which perfectly matches their hair type. They can complete orders directly on the landing page - from product selection to payment - because you added a payment button to the product configurator, letting them pay on the spot.
Sit back as your interactive content converts customers.
Benefits of interactive product configurators
Higher engagement - Configurators let users interact with your product virtually to boost engagement.
More conversions - Product configurators are the most effective type of interactive content for the bottom of the funnel. Customers can see what they're buying, reducing hesitation.
Improved satisfaction - Customers can configure products exactly how they want, which improves customer satisfaction.
4. Post funnel
Converting customers feels invigorating, right? But you can’t rest on your laurels.
You have a brilliant opportunity to foster connections and retain customer loyalty. You guessed it, including interactive elements in your content helps forge customer advocacy.
Offer more valuable content and continued support. Connecting with people after they become paying customers shows you value them.
An interactive survey is one way to stay connected with buyers.
Ask customers about their experiences with your business. Give them the option to make recommendations for improvement. And you could throw in a reward for those who complete the survey.
You get their feedback while showing them you value their opinions. It’s a win-win.
Benefits of interactive surveys
Informed decisions - Feedback from customers can guide your sales and marketing strategy. Double-down on what works and discard what doesn’t.
Product relevance - Understanding your customers better lets you target them with more relevant products. This can help you boost sales.
More loyalty - Giving customers a voice builds community and promotes loyalty. Buyers are more likely to engage with your business when you seek feedback and act on it.
How Convert_ Helps You Create Interactive Content
Convert_ is a powerful no-code builder that helps you create and customize interactive content. You can build calculators, product configurators, quizzes, surveys, and tests to:
Spread brand awareness
Increase engagement
Build an audience
Strengthen relationships
Drive more sales
Retain customer loyalty
For instance, a product configurator lets potential customers interact with your products and tailor your offerings to meet their specific needs. They can “build” your product virtually on the configurator tool, changing specifications and seeing results in real-time.
A configurator streamlines the pricing and buying process, slashing time spent on creating manual quotes and processing orders manually.
Set up your product configurator to give users instant prices and include a payment button to let them order directly from the tool.
Convert_ makes this straightforward and offers other advantages:
Most powerful calculations on the market
Unlimited users for any payment plan
Embeds into any website
Excellent integrations
Highly customizable
Easy to use
Free plan
Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.
Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.
Interactive Elements for Electric Content Marketing
Content marketing involves drafting, creating, publishing, promoting, and sharing content with your audience.
You might do that through:
Email newsletters
Press releases
Social media
Podcasts
Blogs
You create content to ultimately grow your business. But you also need to meet sub-goals along the way to reach your end target.
For instance, you don’t scale your business without spreading awareness and growing an audience. Effective content marketing helps you:
Broaden your reach
Grow your target audience
Engage potential customers
Build strong relationships
Convert more customers
Retain customer loyalty
Interactive elements make your content more engaging. They give you a head start on reaching those goals.
Interactive Elements in Content Marketing
Interactive content is extremely effective for content marketing. You invite people to actively participate in your content instead of passively consuming it.
A solid content marketing strategy targets people at different stages of the marketing funnel.
You’ll create content for:
Top of the funnel - Generating awareness in your business
Middle of the funnel - Guiding people to consider your products
Bottom of the funnel - Persuading them to buy and become customers
Post funnel - Fostering customer connections and retaining customer loyalty
Some interactive elements work better than others for each stage of the funnel. For instance, the most shared quiz published between 2017-2022 got a total of 5.5 million social interactions.
This makes quizzes perfect for the top of the funnel, where spreading awareness is the main goal. People love sharing quizzes, which can help with broadening your reach and growing your target audience.
Let's go through each stage of the marketing funnel. We’ll outline how different interactive elements in your content can help you reach a specific goal.
1. Top of the funnel (TOFU)
You want to get the word out about your business and generate awareness. What business owner doesn’t?
You reckon social media is a logical starting point - great choice!
The problem? Your competitors are on social platforms trying to do the same.
But you’re reading about interactive content and decide to include an interactive element in your post.
Say your business is selling hair products. Your social media post incorporates an interactive quiz where people submit their contact details to discover information about their hair type.
It turns out people love taking these quizzes on social media. Your post gets tons of engagement, and users share it with friends.
You just drummed up heaps of awareness for your business using an interactive element in your content. Feels like an adrenaline shot, right? But that’s not the only benefit.
Benefits of interactive quizzes
Increase engagement - Interactive content like quizzes gets 52.6% more engagement than static content.
Educate users - Potential customers retain information better when they interact with engaging content. Personalizing results based on answers adds value while educating them about your business.
Collect data - Gather information on your audience's preferences and knowledge levels and use it to create more targeted content.
Capture leads - Require users to enter their email addresses to get quiz results. They complete the quiz, and you capture leads.
2. Middle of the funnel (MOFU)
You’ve chipped away at TOFU content, and your content marketing strategy is flying so far.
It’s time to throw some MOFU content into the mix and guide people to consider your products. Good thing you captured those leads and contact details with your TOFU quiz.
Starting an email campaign to engage prospects and build strong relationships is the next logical step.
The quiz gave you more info than email addresses, though. You also know all the different hair types your leads have.
You’re smart. So, you create an interactive calculator to include in your emails.
This turns out to be a good choice. Because according to the Content Marketing Institute, calculators are the most effective type of interactive content for the MOFU stage.
Your calculator shows prospects how much product they need to treat their hair type and how much it’ll cost.
Your calculator integrates with analytics platforms. User interactions get recorded, letting you gather even more customer insights.
Now, you can target leads who used the calculator and showed a keen interest in your products. You’re on a roll.
Benefits of interactive calculators
Personalized experiences - Users get highly relevant and personalized results based on their inputs, increasing user satisfaction and trust.
More engagement - Your potential customers spend more time on your site, interacting with your calculator. This increases the overall engagement with your business.
Qualified lead generation - Calculators not only generate leads but can also qualify them. In our example, you could prompt users to input their phone number to access results, letting you qualify leads.
Informed decision-making - They help users understand what you offer and how they benefit. Your audience can make informed decisions - with your help.
3. Bottom of the funnel (BOFU)
Email is a great marketing outlet for BOFU content, so you decide to stick with it. You send a sales email to the prospects who showed a strong interest in your MOFU content.
This sales email links to a landing page showcasing your products. Like any landing page worth its salt, testimonials communicate the positive experiences of your many happy customers.
The interactive product configurator you embedded into the landing page awaits those interested. You’re smart and automatically included a 20% discount in the configurator.
Customers can build a hair treatment package, which perfectly matches their hair type. They can complete orders directly on the landing page - from product selection to payment - because you added a payment button to the product configurator, letting them pay on the spot.
Sit back as your interactive content converts customers.
Benefits of interactive product configurators
Higher engagement - Configurators let users interact with your product virtually to boost engagement.
More conversions - Product configurators are the most effective type of interactive content for the bottom of the funnel. Customers can see what they're buying, reducing hesitation.
Improved satisfaction - Customers can configure products exactly how they want, which improves customer satisfaction.
4. Post funnel
Converting customers feels invigorating, right? But you can’t rest on your laurels.
You have a brilliant opportunity to foster connections and retain customer loyalty. You guessed it, including interactive elements in your content helps forge customer advocacy.
Offer more valuable content and continued support. Connecting with people after they become paying customers shows you value them.
An interactive survey is one way to stay connected with buyers.
Ask customers about their experiences with your business. Give them the option to make recommendations for improvement. And you could throw in a reward for those who complete the survey.
You get their feedback while showing them you value their opinions. It’s a win-win.
Benefits of interactive surveys
Informed decisions - Feedback from customers can guide your sales and marketing strategy. Double-down on what works and discard what doesn’t.
Product relevance - Understanding your customers better lets you target them with more relevant products. This can help you boost sales.
More loyalty - Giving customers a voice builds community and promotes loyalty. Buyers are more likely to engage with your business when you seek feedback and act on it.
How Convert_ Helps You Create Interactive Content
Convert_ is a powerful no-code builder that helps you create and customize interactive content. You can build calculators, product configurators, quizzes, surveys, and tests to:
Spread brand awareness
Increase engagement
Build an audience
Strengthen relationships
Drive more sales
Retain customer loyalty
For instance, a product configurator lets potential customers interact with your products and tailor your offerings to meet their specific needs. They can “build” your product virtually on the configurator tool, changing specifications and seeing results in real-time.
A configurator streamlines the pricing and buying process, slashing time spent on creating manual quotes and processing orders manually.
Set up your product configurator to give users instant prices and include a payment button to let them order directly from the tool.
Convert_ makes this straightforward and offers other advantages:
Most powerful calculations on the market
Unlimited users for any payment plan
Embeds into any website
Excellent integrations
Highly customizable
Easy to use
Free plan
Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.
Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.
Interactive Elements for Electric Content Marketing
Content marketing involves drafting, creating, publishing, promoting, and sharing content with your audience.
You might do that through:
Email newsletters
Press releases
Social media
Podcasts
Blogs
You create content to ultimately grow your business. But you also need to meet sub-goals along the way to reach your end target.
For instance, you don’t scale your business without spreading awareness and growing an audience. Effective content marketing helps you:
Broaden your reach
Grow your target audience
Engage potential customers
Build strong relationships
Convert more customers
Retain customer loyalty
Interactive elements make your content more engaging. They give you a head start on reaching those goals.
Interactive Elements in Content Marketing
Interactive content is extremely effective for content marketing. You invite people to actively participate in your content instead of passively consuming it.
A solid content marketing strategy targets people at different stages of the marketing funnel.
You’ll create content for:
Top of the funnel - Generating awareness in your business
Middle of the funnel - Guiding people to consider your products
Bottom of the funnel - Persuading them to buy and become customers
Post funnel - Fostering customer connections and retaining customer loyalty
Some interactive elements work better than others for each stage of the funnel. For instance, the most shared quiz published between 2017-2022 got a total of 5.5 million social interactions.
This makes quizzes perfect for the top of the funnel, where spreading awareness is the main goal. People love sharing quizzes, which can help with broadening your reach and growing your target audience.
Let's go through each stage of the marketing funnel. We’ll outline how different interactive elements in your content can help you reach a specific goal.
1. Top of the funnel (TOFU)
You want to get the word out about your business and generate awareness. What business owner doesn’t?
You reckon social media is a logical starting point - great choice!
The problem? Your competitors are on social platforms trying to do the same.
But you’re reading about interactive content and decide to include an interactive element in your post.
Say your business is selling hair products. Your social media post incorporates an interactive quiz where people submit their contact details to discover information about their hair type.
It turns out people love taking these quizzes on social media. Your post gets tons of engagement, and users share it with friends.
You just drummed up heaps of awareness for your business using an interactive element in your content. Feels like an adrenaline shot, right? But that’s not the only benefit.
Benefits of interactive quizzes
Increase engagement - Interactive content like quizzes gets 52.6% more engagement than static content.
Educate users - Potential customers retain information better when they interact with engaging content. Personalizing results based on answers adds value while educating them about your business.
Collect data - Gather information on your audience's preferences and knowledge levels and use it to create more targeted content.
Capture leads - Require users to enter their email addresses to get quiz results. They complete the quiz, and you capture leads.
2. Middle of the funnel (MOFU)
You’ve chipped away at TOFU content, and your content marketing strategy is flying so far.
It’s time to throw some MOFU content into the mix and guide people to consider your products. Good thing you captured those leads and contact details with your TOFU quiz.
Starting an email campaign to engage prospects and build strong relationships is the next logical step.
The quiz gave you more info than email addresses, though. You also know all the different hair types your leads have.
You’re smart. So, you create an interactive calculator to include in your emails.
This turns out to be a good choice. Because according to the Content Marketing Institute, calculators are the most effective type of interactive content for the MOFU stage.
Your calculator shows prospects how much product they need to treat their hair type and how much it’ll cost.
Your calculator integrates with analytics platforms. User interactions get recorded, letting you gather even more customer insights.
Now, you can target leads who used the calculator and showed a keen interest in your products. You’re on a roll.
Benefits of interactive calculators
Personalized experiences - Users get highly relevant and personalized results based on their inputs, increasing user satisfaction and trust.
More engagement - Your potential customers spend more time on your site, interacting with your calculator. This increases the overall engagement with your business.
Qualified lead generation - Calculators not only generate leads but can also qualify them. In our example, you could prompt users to input their phone number to access results, letting you qualify leads.
Informed decision-making - They help users understand what you offer and how they benefit. Your audience can make informed decisions - with your help.
3. Bottom of the funnel (BOFU)
Email is a great marketing outlet for BOFU content, so you decide to stick with it. You send a sales email to the prospects who showed a strong interest in your MOFU content.
This sales email links to a landing page showcasing your products. Like any landing page worth its salt, testimonials communicate the positive experiences of your many happy customers.
The interactive product configurator you embedded into the landing page awaits those interested. You’re smart and automatically included a 20% discount in the configurator.
Customers can build a hair treatment package, which perfectly matches their hair type. They can complete orders directly on the landing page - from product selection to payment - because you added a payment button to the product configurator, letting them pay on the spot.
Sit back as your interactive content converts customers.
Benefits of interactive product configurators
Higher engagement - Configurators let users interact with your product virtually to boost engagement.
More conversions - Product configurators are the most effective type of interactive content for the bottom of the funnel. Customers can see what they're buying, reducing hesitation.
Improved satisfaction - Customers can configure products exactly how they want, which improves customer satisfaction.
4. Post funnel
Converting customers feels invigorating, right? But you can’t rest on your laurels.
You have a brilliant opportunity to foster connections and retain customer loyalty. You guessed it, including interactive elements in your content helps forge customer advocacy.
Offer more valuable content and continued support. Connecting with people after they become paying customers shows you value them.
An interactive survey is one way to stay connected with buyers.
Ask customers about their experiences with your business. Give them the option to make recommendations for improvement. And you could throw in a reward for those who complete the survey.
You get their feedback while showing them you value their opinions. It’s a win-win.
Benefits of interactive surveys
Informed decisions - Feedback from customers can guide your sales and marketing strategy. Double-down on what works and discard what doesn’t.
Product relevance - Understanding your customers better lets you target them with more relevant products. This can help you boost sales.
More loyalty - Giving customers a voice builds community and promotes loyalty. Buyers are more likely to engage with your business when you seek feedback and act on it.
How Convert_ Helps You Create Interactive Content
Convert_ is a powerful no-code builder that helps you create and customize interactive content. You can build calculators, product configurators, quizzes, surveys, and tests to:
Spread brand awareness
Increase engagement
Build an audience
Strengthen relationships
Drive more sales
Retain customer loyalty
For instance, a product configurator lets potential customers interact with your products and tailor your offerings to meet their specific needs. They can “build” your product virtually on the configurator tool, changing specifications and seeing results in real-time.
A configurator streamlines the pricing and buying process, slashing time spent on creating manual quotes and processing orders manually.
Set up your product configurator to give users instant prices and include a payment button to let them order directly from the tool.
Convert_ makes this straightforward and offers other advantages:
Most powerful calculations on the market
Unlimited users for any payment plan
Embeds into any website
Excellent integrations
Highly customizable
Easy to use
Free plan
Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.
Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.
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More leads in less time_
Start building the future of your company, today
Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes
Start with a template
Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.
Let us build for you
We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.
More leads in less time_
Start building the future of your company, today
Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes
Start with a template
Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.
Let us build for you
We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.