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Everyone is pumping out content online and wrestling for attention. Like ancient Greek combatants, but our Olympia is the digital arena.
All of your competitors are trying to grab attention. So, you need to find a competitive edge.
Interactive content may just be the advantage you need to stand out in your industry.
This type of content gets more engagement than static content, giving you the means to wrest attention away from your competition.
Keep reading for your quick overview of interactive content to see how effective it can be.
What is Interactive Content?
Interactive content involves your active participation. For instance, you don’t simply read the content of a quiz. You engage with it, answering questions and getting instant feedback.
Your participation makes the content interactive instead of static. You’re changing the outcomes with your interaction.
Conversely, static content involves passive participation. You’re a passenger in the journey when watching a movie - you can’t change the outcome.
Convert co-founder Bas Hennephof is a huge fan of interactive content because...
"It creates engagement, transparency, and trust - solid foundations for doing business. I also love the insights you get with interactive content. Collecting data at scale lets you learn more about your audience and helps you score and qualify leads."
For a closer look, check out What is Interactive Content? (And Why Should You Care?).
10 Interactive Content Statistics
The infographic below outlines 10 interactive content statistics. Check them out to see how interactive content can help your marketing efforts.
Interactive Elements and Content Marketing
You draft, create, publish, promote, and share content with your audience through content marketing. An effective content marketing strategy targets your ideal customers at each stage of the marketing funnel.
Top of the funnel - Generating awareness in your business
Middle of the funnel - Guiding people to consider your products
Bottom of the funnel - Persuading them to buy and become customers
Post funnel - Fostering customer connections and retaining customer loyalty
Interactive content is highly effective throughout the entire funnel. Your content can grab attention, educate potential customers, compel them to buy, and strengthen connections after their purchase.
Read Interactive Elements for Electric Content Marketing for more detail on how to use interactive content at each stage of the funnel - with examples.
9 Types of Interactive Content
Are you wondering what types of interactive content you can use in your marketing efforts? Look no further than these options to attract, engage, educate, and convert more customers.
Interactive infographics
Interactive maps
Interactive games
Interactive webinars
Want more detail on each type and how they can benefit you? Check out 9 Types of Interactive Content (Gain a Cutting Edge).
10 Examples of Interactive Marketing
Using interactive content in marketing isn’t some untested theory. Here are 10 real-world examples of interactive marketing campaigns that delivered results.
Ellio (Product Configurator)
Murad (Interactive Quiz)
Eltex (Interactive Calculator)
Duracell (Interactive Game)
Christian Dior Parfums (Augmented Reality)
Rabobank (Interactive App)
Neil Patel (Interactive Webinar)
HubSpot (AI Chatbot)
NeoMam Studios (Interactive Infographic)
Apple (User-Generated Content)
10 (Real-Life) Examples of Interactive Marketing covers these more thoroughly, showing you why the campaigns worked and the results they generated.
11 Reasons to Use Interactive Content
Still not convinced interactive content is an effective way to grow your business? These 11 reasons to use interactive content may tip the scales for you.
Higher user engagement
Increased brand awareness
Personalized user experience
Data collection and insights
Improved learning outcomes
Adaptability and versatility
Mobile-friendly and accessible
Social sharing and virality
Long-term value and sustainability
Better customer relationships
Increased lead generation and conversions
Want to know more about these reasons and learn why interactive content has this effect? The Power of Interactive Content (11 Valuable Benefits) has you covered.
Interactive Content in Advertising
Interactive content is super versatile. You can use it in various ways throughout the marketing funnel.
Advertising is one of these. Using interactive content in your ads is an excellent strategy.
With interactive advertising, you invite potential customers to participate in your marketing campaigns. This is beneficial for all the reasons listed above.
Check out the following to learn more about interactive advertising, see real-world examples, and how it helps your return on ad spend:
Interactive Content in Blogs
Including interactive content in blogs helps you stand out in a sea of a billion bland blog articles.
You might use a quiz to increase engagement, educate your readers, and spread awareness about your business. Or maybe you could embed a calculator into your article to personalize experiences and generate leads from your blog content.
Want more interactive blog ideas, benefits for each one, and tips for executing them successfully? We cover it in more detail with 11 Interactive Blog Ideas (Make Your Content POP in 2024).
Creating the Best Interactive Content
How do you expertly wield interactive content like a master artist wielding their paintbrush? Caravaggio may have created masterpiece paintings, while you want to produce interactive content - two very distinct pursuits.
But make no mistake, there’s an art to crafting the best interactive content. A masterpiece that resonates with your audience and achieves your marketing goals.
The good news? It’s way easier than creating a Renaissance painting.
Define your goals
Know your audience
Choose the best format
Develop compelling content
Give your visitors value
Pay attention to UX
Promote content
Read How to Create the Best Interactive Content (7 Quick Steps) for a closer look at each step.
Best Platforms for Creating Interactive Content
Tools make it easier for you to create content your audience can participate in. For instance, Convert_ is a powerful no-code builder that simplifies creating:
Product configurators
Calculators
Quizzes
Surveys
Tests
Other platforms are fantastic for crafting different types of interactive content. Here are our top 7 picks:
Convert
Genially
ThingLink
Ceros
Mapme
Zembula
Flourish
Check out Top 7 Interactive Content Platforms for a rundown on each one.
Using Interactive Content Effectively
As stated earlier, you can use interactive content throughout every stage of the marketing funnel. This might look like:
Quiz - Top of the funnel to spread awareness
Calculator - Middle of the funnel to help prospects decide
Product configurator - Bottom of the funnel to persuade them to buy
Customer survey - Post funnel to get feedback and strengthen connections
How to Use Interactive Content (A Marketing Adrenaline Shot) guides you through a hypothetical marketing campaign and covers each stage of the funnel in more detail.
Interactive Visuals for More Sales
Ditching the boring data displays and switching to interactive visuals can help you double conversions. Yes, you read that right.
Interactive visuals help you generate more engagement, foster better understanding, and promote faster decision making.
If you want to:
See some examples in action
Find out the best practices
Discover best ways to present data
Learn how to improve content with visuals
Check out Convert More With Interactive Visuals.
How Convert_ Helps You Create Interactive Content
Convert_ is a powerful no-code tool that helps you build and customize interactive content. You can create calculators, product configurators, quizzes, surveys, and tests to:
Spread brand awareness
Increase engagement
Build an audience
Strengthen relationships
Drive more sales
Retain customer loyalty
For instance, a calculator lets potential customers interact with your offerings. They can get instant quotes for services or learn more about your products - for instance, how your offerings can help them.
Explaining the benefits with a calculator is an engaging way to help customers make informed buying decisions. When you combine this with instant quotes, you refine the sales process and increase conversions.
Convert_ makes creating interactive content straightforward and offers other advantages:
Most powerful calculations on the market
Unlimited users for any payment plan
Embeds into any website
Excellent integrations
Highly customizable
Easy to use
Free plan
Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.
Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.
Everyone is pumping out content online and wrestling for attention. Like ancient Greek combatants, but our Olympia is the digital arena.
All of your competitors are trying to grab attention. So, you need to find a competitive edge.
Interactive content may just be the advantage you need to stand out in your industry.
This type of content gets more engagement than static content, giving you the means to wrest attention away from your competition.
Keep reading for your quick overview of interactive content to see how effective it can be.
What is Interactive Content?
Interactive content involves your active participation. For instance, you don’t simply read the content of a quiz. You engage with it, answering questions and getting instant feedback.
Your participation makes the content interactive instead of static. You’re changing the outcomes with your interaction.
Conversely, static content involves passive participation. You’re a passenger in the journey when watching a movie - you can’t change the outcome.
Convert co-founder Bas Hennephof is a huge fan of interactive content because...
"It creates engagement, transparency, and trust - solid foundations for doing business. I also love the insights you get with interactive content. Collecting data at scale lets you learn more about your audience and helps you score and qualify leads."
For a closer look, check out What is Interactive Content? (And Why Should You Care?).
10 Interactive Content Statistics
The infographic below outlines 10 interactive content statistics. Check them out to see how interactive content can help your marketing efforts.
Interactive Elements and Content Marketing
You draft, create, publish, promote, and share content with your audience through content marketing. An effective content marketing strategy targets your ideal customers at each stage of the marketing funnel.
Top of the funnel - Generating awareness in your business
Middle of the funnel - Guiding people to consider your products
Bottom of the funnel - Persuading them to buy and become customers
Post funnel - Fostering customer connections and retaining customer loyalty
Interactive content is highly effective throughout the entire funnel. Your content can grab attention, educate potential customers, compel them to buy, and strengthen connections after their purchase.
Read Interactive Elements for Electric Content Marketing for more detail on how to use interactive content at each stage of the funnel - with examples.
9 Types of Interactive Content
Are you wondering what types of interactive content you can use in your marketing efforts? Look no further than these options to attract, engage, educate, and convert more customers.
Interactive infographics
Interactive maps
Interactive games
Interactive webinars
Want more detail on each type and how they can benefit you? Check out 9 Types of Interactive Content (Gain a Cutting Edge).
10 Examples of Interactive Marketing
Using interactive content in marketing isn’t some untested theory. Here are 10 real-world examples of interactive marketing campaigns that delivered results.
Ellio (Product Configurator)
Murad (Interactive Quiz)
Eltex (Interactive Calculator)
Duracell (Interactive Game)
Christian Dior Parfums (Augmented Reality)
Rabobank (Interactive App)
Neil Patel (Interactive Webinar)
HubSpot (AI Chatbot)
NeoMam Studios (Interactive Infographic)
Apple (User-Generated Content)
10 (Real-Life) Examples of Interactive Marketing covers these more thoroughly, showing you why the campaigns worked and the results they generated.
11 Reasons to Use Interactive Content
Still not convinced interactive content is an effective way to grow your business? These 11 reasons to use interactive content may tip the scales for you.
Higher user engagement
Increased brand awareness
Personalized user experience
Data collection and insights
Improved learning outcomes
Adaptability and versatility
Mobile-friendly and accessible
Social sharing and virality
Long-term value and sustainability
Better customer relationships
Increased lead generation and conversions
Want to know more about these reasons and learn why interactive content has this effect? The Power of Interactive Content (11 Valuable Benefits) has you covered.
Interactive Content in Advertising
Interactive content is super versatile. You can use it in various ways throughout the marketing funnel.
Advertising is one of these. Using interactive content in your ads is an excellent strategy.
With interactive advertising, you invite potential customers to participate in your marketing campaigns. This is beneficial for all the reasons listed above.
Check out the following to learn more about interactive advertising, see real-world examples, and how it helps your return on ad spend:
Interactive Content in Blogs
Including interactive content in blogs helps you stand out in a sea of a billion bland blog articles.
You might use a quiz to increase engagement, educate your readers, and spread awareness about your business. Or maybe you could embed a calculator into your article to personalize experiences and generate leads from your blog content.
Want more interactive blog ideas, benefits for each one, and tips for executing them successfully? We cover it in more detail with 11 Interactive Blog Ideas (Make Your Content POP in 2024).
Creating the Best Interactive Content
How do you expertly wield interactive content like a master artist wielding their paintbrush? Caravaggio may have created masterpiece paintings, while you want to produce interactive content - two very distinct pursuits.
But make no mistake, there’s an art to crafting the best interactive content. A masterpiece that resonates with your audience and achieves your marketing goals.
The good news? It’s way easier than creating a Renaissance painting.
Define your goals
Know your audience
Choose the best format
Develop compelling content
Give your visitors value
Pay attention to UX
Promote content
Read How to Create the Best Interactive Content (7 Quick Steps) for a closer look at each step.
Best Platforms for Creating Interactive Content
Tools make it easier for you to create content your audience can participate in. For instance, Convert_ is a powerful no-code builder that simplifies creating:
Product configurators
Calculators
Quizzes
Surveys
Tests
Other platforms are fantastic for crafting different types of interactive content. Here are our top 7 picks:
Convert
Genially
ThingLink
Ceros
Mapme
Zembula
Flourish
Check out Top 7 Interactive Content Platforms for a rundown on each one.
Using Interactive Content Effectively
As stated earlier, you can use interactive content throughout every stage of the marketing funnel. This might look like:
Quiz - Top of the funnel to spread awareness
Calculator - Middle of the funnel to help prospects decide
Product configurator - Bottom of the funnel to persuade them to buy
Customer survey - Post funnel to get feedback and strengthen connections
How to Use Interactive Content (A Marketing Adrenaline Shot) guides you through a hypothetical marketing campaign and covers each stage of the funnel in more detail.
Interactive Visuals for More Sales
Ditching the boring data displays and switching to interactive visuals can help you double conversions. Yes, you read that right.
Interactive visuals help you generate more engagement, foster better understanding, and promote faster decision making.
If you want to:
See some examples in action
Find out the best practices
Discover best ways to present data
Learn how to improve content with visuals
Check out Convert More With Interactive Visuals.
How Convert_ Helps You Create Interactive Content
Convert_ is a powerful no-code tool that helps you build and customize interactive content. You can create calculators, product configurators, quizzes, surveys, and tests to:
Spread brand awareness
Increase engagement
Build an audience
Strengthen relationships
Drive more sales
Retain customer loyalty
For instance, a calculator lets potential customers interact with your offerings. They can get instant quotes for services or learn more about your products - for instance, how your offerings can help them.
Explaining the benefits with a calculator is an engaging way to help customers make informed buying decisions. When you combine this with instant quotes, you refine the sales process and increase conversions.
Convert_ makes creating interactive content straightforward and offers other advantages:
Most powerful calculations on the market
Unlimited users for any payment plan
Embeds into any website
Excellent integrations
Highly customizable
Easy to use
Free plan
Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.
Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.
Everyone is pumping out content online and wrestling for attention. Like ancient Greek combatants, but our Olympia is the digital arena.
All of your competitors are trying to grab attention. So, you need to find a competitive edge.
Interactive content may just be the advantage you need to stand out in your industry.
This type of content gets more engagement than static content, giving you the means to wrest attention away from your competition.
Keep reading for your quick overview of interactive content to see how effective it can be.
What is Interactive Content?
Interactive content involves your active participation. For instance, you don’t simply read the content of a quiz. You engage with it, answering questions and getting instant feedback.
Your participation makes the content interactive instead of static. You’re changing the outcomes with your interaction.
Conversely, static content involves passive participation. You’re a passenger in the journey when watching a movie - you can’t change the outcome.
Convert co-founder Bas Hennephof is a huge fan of interactive content because...
"It creates engagement, transparency, and trust - solid foundations for doing business. I also love the insights you get with interactive content. Collecting data at scale lets you learn more about your audience and helps you score and qualify leads."
For a closer look, check out What is Interactive Content? (And Why Should You Care?).
10 Interactive Content Statistics
The infographic below outlines 10 interactive content statistics. Check them out to see how interactive content can help your marketing efforts.
Interactive Elements and Content Marketing
You draft, create, publish, promote, and share content with your audience through content marketing. An effective content marketing strategy targets your ideal customers at each stage of the marketing funnel.
Top of the funnel - Generating awareness in your business
Middle of the funnel - Guiding people to consider your products
Bottom of the funnel - Persuading them to buy and become customers
Post funnel - Fostering customer connections and retaining customer loyalty
Interactive content is highly effective throughout the entire funnel. Your content can grab attention, educate potential customers, compel them to buy, and strengthen connections after their purchase.
Read Interactive Elements for Electric Content Marketing for more detail on how to use interactive content at each stage of the funnel - with examples.
9 Types of Interactive Content
Are you wondering what types of interactive content you can use in your marketing efforts? Look no further than these options to attract, engage, educate, and convert more customers.
Interactive infographics
Interactive maps
Interactive games
Interactive webinars
Want more detail on each type and how they can benefit you? Check out 9 Types of Interactive Content (Gain a Cutting Edge).
10 Examples of Interactive Marketing
Using interactive content in marketing isn’t some untested theory. Here are 10 real-world examples of interactive marketing campaigns that delivered results.
Ellio (Product Configurator)
Murad (Interactive Quiz)
Eltex (Interactive Calculator)
Duracell (Interactive Game)
Christian Dior Parfums (Augmented Reality)
Rabobank (Interactive App)
Neil Patel (Interactive Webinar)
HubSpot (AI Chatbot)
NeoMam Studios (Interactive Infographic)
Apple (User-Generated Content)
10 (Real-Life) Examples of Interactive Marketing covers these more thoroughly, showing you why the campaigns worked and the results they generated.
11 Reasons to Use Interactive Content
Still not convinced interactive content is an effective way to grow your business? These 11 reasons to use interactive content may tip the scales for you.
Higher user engagement
Increased brand awareness
Personalized user experience
Data collection and insights
Improved learning outcomes
Adaptability and versatility
Mobile-friendly and accessible
Social sharing and virality
Long-term value and sustainability
Better customer relationships
Increased lead generation and conversions
Want to know more about these reasons and learn why interactive content has this effect? The Power of Interactive Content (11 Valuable Benefits) has you covered.
Interactive Content in Advertising
Interactive content is super versatile. You can use it in various ways throughout the marketing funnel.
Advertising is one of these. Using interactive content in your ads is an excellent strategy.
With interactive advertising, you invite potential customers to participate in your marketing campaigns. This is beneficial for all the reasons listed above.
Check out the following to learn more about interactive advertising, see real-world examples, and how it helps your return on ad spend:
Interactive Content in Blogs
Including interactive content in blogs helps you stand out in a sea of a billion bland blog articles.
You might use a quiz to increase engagement, educate your readers, and spread awareness about your business. Or maybe you could embed a calculator into your article to personalize experiences and generate leads from your blog content.
Want more interactive blog ideas, benefits for each one, and tips for executing them successfully? We cover it in more detail with 11 Interactive Blog Ideas (Make Your Content POP in 2024).
Creating the Best Interactive Content
How do you expertly wield interactive content like a master artist wielding their paintbrush? Caravaggio may have created masterpiece paintings, while you want to produce interactive content - two very distinct pursuits.
But make no mistake, there’s an art to crafting the best interactive content. A masterpiece that resonates with your audience and achieves your marketing goals.
The good news? It’s way easier than creating a Renaissance painting.
Define your goals
Know your audience
Choose the best format
Develop compelling content
Give your visitors value
Pay attention to UX
Promote content
Read How to Create the Best Interactive Content (7 Quick Steps) for a closer look at each step.
Best Platforms for Creating Interactive Content
Tools make it easier for you to create content your audience can participate in. For instance, Convert_ is a powerful no-code builder that simplifies creating:
Product configurators
Calculators
Quizzes
Surveys
Tests
Other platforms are fantastic for crafting different types of interactive content. Here are our top 7 picks:
Convert
Genially
ThingLink
Ceros
Mapme
Zembula
Flourish
Check out Top 7 Interactive Content Platforms for a rundown on each one.
Using Interactive Content Effectively
As stated earlier, you can use interactive content throughout every stage of the marketing funnel. This might look like:
Quiz - Top of the funnel to spread awareness
Calculator - Middle of the funnel to help prospects decide
Product configurator - Bottom of the funnel to persuade them to buy
Customer survey - Post funnel to get feedback and strengthen connections
How to Use Interactive Content (A Marketing Adrenaline Shot) guides you through a hypothetical marketing campaign and covers each stage of the funnel in more detail.
Interactive Visuals for More Sales
Ditching the boring data displays and switching to interactive visuals can help you double conversions. Yes, you read that right.
Interactive visuals help you generate more engagement, foster better understanding, and promote faster decision making.
If you want to:
See some examples in action
Find out the best practices
Discover best ways to present data
Learn how to improve content with visuals
Check out Convert More With Interactive Visuals.
How Convert_ Helps You Create Interactive Content
Convert_ is a powerful no-code tool that helps you build and customize interactive content. You can create calculators, product configurators, quizzes, surveys, and tests to:
Spread brand awareness
Increase engagement
Build an audience
Strengthen relationships
Drive more sales
Retain customer loyalty
For instance, a calculator lets potential customers interact with your offerings. They can get instant quotes for services or learn more about your products - for instance, how your offerings can help them.
Explaining the benefits with a calculator is an engaging way to help customers make informed buying decisions. When you combine this with instant quotes, you refine the sales process and increase conversions.
Convert_ makes creating interactive content straightforward and offers other advantages:
Most powerful calculations on the market
Unlimited users for any payment plan
Embeds into any website
Excellent integrations
Highly customizable
Easy to use
Free plan
Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.
Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.
FAQ
Read our answers to frequently asked questions below.
Does interactive content perform better than static content?
Yes, interactive content performs better than static content. People like engaging more with interactive content because it lets them be active participants instead of passive consumers.
That’s why interactive content gets 52.6% more engagement than static content.
Using interactive elements in content also helps you get more conversions. Interactive content generates 2x more conversions than static content.
These two statistics show how interactivity is better for content marketing.
Does interactive content perform better than static content?
Yes, interactive content performs better than static content. People like engaging more with interactive content because it lets them be active participants instead of passive consumers.
That’s why interactive content gets 52.6% more engagement than static content.
Using interactive elements in content also helps you get more conversions. Interactive content generates 2x more conversions than static content.
These two statistics show how interactivity is better for content marketing.
Does interactive content perform better than static content?
Yes, interactive content performs better than static content. People like engaging more with interactive content because it lets them be active participants instead of passive consumers.
That’s why interactive content gets 52.6% more engagement than static content.
Using interactive elements in content also helps you get more conversions. Interactive content generates 2x more conversions than static content.
These two statistics show how interactivity is better for content marketing.
Why do people like interactive content?
People are drawn to interactive content. Because it offers a more engaging and personalized experience than traditional static content. Here are some key reasons why people enjoy interactive content:
Engagement - active participation rather than passive consumption captures and maintains attention more effectively. This makes the overall experience more enjoyable and memorable.
Personalization - experiences tailored to individual preferences and interests with customized content enhance overall satisfaction.
Entertainment - quizzes, tests, and games are inherently entertaining. They offer a fun and immersive experience. A welcome break from the monotony of traditional content consumption.
Learning - helps with active learning to retain knowledge through fun engagement.
Feedback - offers immediate feedback based on interactions. This reinforces gratification and encourages continued use.
Why do people like interactive content?
People are drawn to interactive content. Because it offers a more engaging and personalized experience than traditional static content. Here are some key reasons why people enjoy interactive content:
Engagement - active participation rather than passive consumption captures and maintains attention more effectively. This makes the overall experience more enjoyable and memorable.
Personalization - experiences tailored to individual preferences and interests with customized content enhance overall satisfaction.
Entertainment - quizzes, tests, and games are inherently entertaining. They offer a fun and immersive experience. A welcome break from the monotony of traditional content consumption.
Learning - helps with active learning to retain knowledge through fun engagement.
Feedback - offers immediate feedback based on interactions. This reinforces gratification and encourages continued use.
Why do people like interactive content?
People are drawn to interactive content. Because it offers a more engaging and personalized experience than traditional static content. Here are some key reasons why people enjoy interactive content:
Engagement - active participation rather than passive consumption captures and maintains attention more effectively. This makes the overall experience more enjoyable and memorable.
Personalization - experiences tailored to individual preferences and interests with customized content enhance overall satisfaction.
Entertainment - quizzes, tests, and games are inherently entertaining. They offer a fun and immersive experience. A welcome break from the monotony of traditional content consumption.
Learning - helps with active learning to retain knowledge through fun engagement.
Feedback - offers immediate feedback based on interactions. This reinforces gratification and encourages continued use.
What is interactive vs. static content?
Interactive content actively engages users and allows them to participate in the experience, often by interacting with elements within the content. Examples are calculators, product configurators, quizzes, surveys, and assessments. Interactive content encourages active engagement with the material, offering a more engaging and personalized experience.
Static content is fixed and unchanging - text, images, and videos that users can view but not interact with. Examples of static content include eBooks, blog posts, and traditional videos. While static content is still valuable for conveying information, it doesn’t offer the same level of engagement as interactive content.
What is interactive vs. static content?
Interactive content actively engages users and allows them to participate in the experience, often by interacting with elements within the content. Examples are calculators, product configurators, quizzes, surveys, and assessments. Interactive content encourages active engagement with the material, offering a more engaging and personalized experience.
Static content is fixed and unchanging - text, images, and videos that users can view but not interact with. Examples of static content include eBooks, blog posts, and traditional videos. While static content is still valuable for conveying information, it doesn’t offer the same level of engagement as interactive content.
What is interactive vs. static content?
Interactive content actively engages users and allows them to participate in the experience, often by interacting with elements within the content. Examples are calculators, product configurators, quizzes, surveys, and assessments. Interactive content encourages active engagement with the material, offering a more engaging and personalized experience.
Static content is fixed and unchanging - text, images, and videos that users can view but not interact with. Examples of static content include eBooks, blog posts, and traditional videos. While static content is still valuable for conveying information, it doesn’t offer the same level of engagement as interactive content.
What is the best way to include interactive content on a web page?
The best way to include interactive content on a web page depends on the type of interactive content and your goals. Here are some general guidelines for including interactive content effectively:
Choose the right format - Select the type of interactive content that aligns with your goals and target audience. That might be quizzes for the top of the funnel, calculators for the middle of the funnel, and product configurators for the bottom.
Consider user experience - Make interactive content visually appealing, easy to navigate, and seamlessly integrated into the overall design of the web page.
Place strategically - Position interactive elements strategically within the web page to maximize engagement, using call-to-action buttons to draw attention.
Provide clear instructions - Clearly explain how users can interact with the content and what they can expect to gain from the experience. Provide concise instructions to guide users through the interactive features.
Test and iterate - Monitor the performance of the interactive content and gather feedback to identify areas for improvement. Conduct A/B testing to compare different variations and optimize the content for maximum engagement and effectiveness.
Integrate with analytics - Track interactions with analytics tools. Analyze engagement metrics and conversion rates to measure the impact and inform future strategies.
What is the best way to include interactive content on a web page?
The best way to include interactive content on a web page depends on the type of interactive content and your goals. Here are some general guidelines for including interactive content effectively:
Choose the right format - Select the type of interactive content that aligns with your goals and target audience. That might be quizzes for the top of the funnel, calculators for the middle of the funnel, and product configurators for the bottom.
Consider user experience - Make interactive content visually appealing, easy to navigate, and seamlessly integrated into the overall design of the web page.
Place strategically - Position interactive elements strategically within the web page to maximize engagement, using call-to-action buttons to draw attention.
Provide clear instructions - Clearly explain how users can interact with the content and what they can expect to gain from the experience. Provide concise instructions to guide users through the interactive features.
Test and iterate - Monitor the performance of the interactive content and gather feedback to identify areas for improvement. Conduct A/B testing to compare different variations and optimize the content for maximum engagement and effectiveness.
Integrate with analytics - Track interactions with analytics tools. Analyze engagement metrics and conversion rates to measure the impact and inform future strategies.
What is the best way to include interactive content on a web page?
The best way to include interactive content on a web page depends on the type of interactive content and your goals. Here are some general guidelines for including interactive content effectively:
Choose the right format - Select the type of interactive content that aligns with your goals and target audience. That might be quizzes for the top of the funnel, calculators for the middle of the funnel, and product configurators for the bottom.
Consider user experience - Make interactive content visually appealing, easy to navigate, and seamlessly integrated into the overall design of the web page.
Place strategically - Position interactive elements strategically within the web page to maximize engagement, using call-to-action buttons to draw attention.
Provide clear instructions - Clearly explain how users can interact with the content and what they can expect to gain from the experience. Provide concise instructions to guide users through the interactive features.
Test and iterate - Monitor the performance of the interactive content and gather feedback to identify areas for improvement. Conduct A/B testing to compare different variations and optimize the content for maximum engagement and effectiveness.
Integrate with analytics - Track interactions with analytics tools. Analyze engagement metrics and conversion rates to measure the impact and inform future strategies.
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More leads in less time_
Start building the future of your company, today
Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes
Start with a template
Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.
Let us build for you
We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.
More leads in less time_
Start building the future of your company, today
Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes
Start with a template
Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.
Let us build for you
We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.