Interactive content performs better than static content across the board. Using interactive elements helps you drive higher:

• Engagement

• Leads

• Sales

In the past, creating interactive content was a whole mission. You had to hire expensive developers to work on customized projects.

This approach ended up costing you a lot of money and time, taking longer to bring your ideas to market.

No-code platforms like Convert_ have solved these problems. Creating interactive content has never been easier, cheaper, or faster.

Keep going to learn how to create interactive content in 7 quick steps.

1. Define your goals

Start by identifying your reasons for creating interactive content. You might want to increase brand awareness, generate leads, or boost conversion rates.

Clarifying your goals will guide the content creation process and ensure alignment with your overall marketing strategy. Because different types of interactive content work better for various goals.

For instance…

• Quizzes are an outstanding way to increase brand awareness.

• Product configurators are better suited for boosting conversions.

So, creating a quiz is better if you’re targeting the top of the funnel, while a product configurator works better for the bottom of the funnel.

Check out Interactive Elements for Electric Content Marketing for more information on using interactive content at each stage of the marketing funnel.

2. Know your audience

Knowing your target audience helps you create interactive content that resonates with them. You want to understand their:

• Interests

• Preferences

• Pain points

Conduct audience research, analyze demographic data, and gather feedback. Gain insights into their needs and preferences.

You can even use interactive content like surveys to gather insights from existing customers - data collection is one of its 11 valuable benefits.

Current customers will act like a mirror to the people you want to target.

Sending a feedback survey to existing customers can be priceless. You discover precisely how your business helps people solve their problems.

Another option is creating polls and posting them on social media. The data can help you peer into the minds of potential customers.

3. Choose the best format

Always match your goals with the best interactive content tool for the job. I’ve never seen a gardener trying to cut down a tree with a spade - they’d be at it for a while.

Select the format that best suits your objectives.

Say you want to target people considering your services. They already know…

• Who you are

• What you offer

• How you can help

They’re aware of your business and are now…

• Interested

• Like your offer

• Might buy from you

These potential customers are in the middle of the funnel. They’re at the consideration stage of the customer journey.

You need to use middle-of-the-funnel content to guide them closer to buying. An interactive calculator could be your best bet here.

Calculators are the most effective type of interactive content for the consideration stage.

Potential customers can compare your services based on their needs and discover the best solutions.

The content helps them evaluate their options and make educated decisions. Calculators are the best tool for the job at this stage.

4. Develop compelling content

Compelling content lies at the heart of any successful content strategy. Think of it as the main ingredient in your interactive content marketing cocktail.

Make it irresistible to your target audience. Make it easy to swallow.

• Relevant

• Informative

• Entertaining

Craft engaging questions if you’re creating a test or quiz, and provide clear instructions for calculators and surveys.

The content should be easy to understand because confusion is an engagement killer. Conversational language makes your content relatable, encouraging viewers to participate and interact.

Address the problems potential customers face so they provide meaningful responses. Visuals, multimedia elements, and interactive features grab attention and make the content more engaging.

As mentioned earlier, creating interactive content has never been easier, cheaper, or faster.

With a no-code builder like Convert_, you can create engaging content in minutes. Choose a relevant template, customize it to match your needs, and you’re good to go.

Knowing the best interactive content platforms to use can also help with content creation.

5. Give your visitors value

Your interactive content should offer value to your audience. Provide actionable insights, personalized recommendations, or entertaining experiences.

Address your ideal customers’ needs, solve their problems, or satisfy their curiosity. This will keep them engaged and returning for more.

For instance, a banking business might use a finance calculator to give prospects valuable insights into their economic situations.

The content could show them:

• How much money they need to save for a house deposit

• How long that might take

• Mortgage plans to suit their needs

Your audience will engage with your interactive content if they get value in return.

6. Pay attention to UX

Design your interactive content with user experience (UX) in mind. Make it visually appealing to attract attention and easy to navigate to hold it.

Your audience will lose interest and leave if your content is too complicated. Also, people will be unsatisfied if your content isn’t working properly.

Mobile-friendly interactive content is more important than ever. We’re engaging with businesses on mobile at a higher rate than ever, so accommodating users across different devices and platforms is crucial.

Test your interactive content thoroughly for mobile and tablet. Identify usability issues or technical glitches and optimize accordingly.

This is important for a satisfactory user experience and search engine optimization.

In fact, the king of digital PR himself, Fery Kaszoni, claims:

“On-page user satisfaction is the most important SEO ranking factor, by far.”

He noticed an immediate drop in page traffic due to a bug in his interactive calculator API. This affected the UX, and Google rankings started dropping immediately.

So, pay attention to UX.

7. Promote content

No point in creating the best interactive content if you don't promote it. Your audience might not find and engage with it - what a waste!

Get the word out across your marketing channels to reach your target audience.

• Share your interactive content on social media.

• Include it in email campaigns.

• Feature it on your website.

Guide potential customers to landing pages with interactive content to boost conversions.

Monitor its performance, track key metrics, and iterate based on user feedback to continuously improve its effectiveness.

How Convert_ Helps You Create Interactive Content

Convert_ is a powerful no-code builder that helps you create and customize interactive content. You can build calculators, product configurators, quizzes, surveys, and tests to:

• Spread brand awareness

• Increase engagement

• Build an audience

• Strengthen relationships

• Drive more sales

• Retain customer loyalty

Convert_ makes this straightforward and offers other advantages:

• Most powerful calculations on the market

• Unlimited users for any payment plan

• Embeds into any website

• Excellent integrations

• Highly customizable

• Easy to use

• Free plan

Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.

Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.